Potatoes, onions and more.

Alsum Farms & Produce Launches Powered by Potatoes Contest

Friesland, Wisconsin, June 6, 2017 — Alsum Farms & Produce is inviting sports fans, athletes and those seeking an active lifestyle to show us how you are Powered by Potatoes this summer.  

“Powered by Potatoes promotes the healthy, flavorful and fresh attributes of the spud targeting sports enthusiasts and athletes to fuel performance ,” says Heidi Alsum-Randall, National Sales and Marketing Manager of Alsum Farms & Produce. “Potatoes are a nutrient powerhouse and we encourage shoppers to put fresh potatoes in their carts and make delicious Wisconsin Potatoes a part of their summer celebrations and every day meals.”  

Sports fans and potato lovers have now until July 31, 2017 to post a photo of their winning and memorable moments involving sports or demonstrates their active lifestyles to the Alsum Farms & Produce Facebook page with #poweredbypotatoes to be entered for a chance to win the grand prize, a Family 4 Prize pack to a Wisconsin Timber Rattlers home baseball game in August at Fox Cities Stadium in Appleton, Wis. 

To enter, simply:

1) “Like” Alsum Farms & Produce on Facebook https://www.facebook.com/AlsumFarmsandProduce  

2) Post your photos of winning or memorable moments involving sports or your active lifestyle to the Alsum Facebook page with #poweredbypotatoes and you’re in the running for the grand prize.

In addition to the grand prize package, Alsum Farms & Produce will select five lucky winners who will receive an Alsum grilling kit to be used for healthy outdoor BBQ’s. All eligible entries will be judged by Alsum staff with one winning entry selected as the grand prize winner and five runner-up entries based on the above criteria and creativity. Winners will be notified by early August.

The Alsum Powered by Potatoes contest is supported through in-store merchandising on Alsum Russet Potato display bins at retail that encourages shoppers to scan a QR code to learn more potato nutrition, potato recipes to fuel your pre- and post-workout and enter the social media #poweredbypotatoes contest. The contest encourages shoppers to post a photo of a winning or memorable moment at a sports game, 5K or playing ball in the backyard on the Alsum Farms & Produce Facebook page. 

In a recent Nielsen Consumer Homescan Data ending December 2016 shows consumers spend more in total basket ring when fresh potatoes are in the cart. Basket sizes are on average nearly 2x larger when fresh potatoes are in the basket which is the highest compared to all adjacent produce categories.

For more information on the Alsum Farms & Produce Powered by Potatoes Contest, its full-line of products or for delicious potato recipes, visit http://www.alsum.com/products/potatoes

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About Alsum Farms & Produce

Alsum Farms & Produce, Inc., is a grower, packer and shipper of potatoes, re-packer of onions and a wholesale distributor of a full line of fresh fruits and vegetables. Headquartered in Friesland, Wisconsin, Alsum Farms is also a member of the eco-friendly Wisconsin potato Healthy Grown® initiative.

Photo: Alsum Farms & Produce merchandising sticker to appear on Alsum Russet bins.